World’s Most Powerful Brands in 2016

Inter brand based on several factors including financial, customer, loyalty,sustainable demand

the-worlds-most-valuable-brands-1the-worlds-most-valuable-brands-2

Apple
Google
Microsoft
Coca-Cola
Facebook
IBM
Disney
Samsung
Amazon
AT&T
BMW
Cisco
Oracle
Intel
NIKE

Brand Finance puts thousands of the world’s top brands to the test each year. They are evaluated to determine which are the most powerful — based on factors such familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation — and which are most valuable.

Brand Finance calculates a value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating future revenue and calculating a royalty rate to be charged for the use of the brand.

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